In most depictions, including the in-game sprite, the Balloon Kid manual, and all promotional art for Balloon Fight GB, Alice is a young girl with brown hair who wears a white shirt and a red overall dress. She carries two red Balloons and has a large red bow in her hair. However, on the box art for Balloon Kid, she wears a red shirt and blue skirt, and has pigtails tied with two yellow bows with black polka dots.
In Balloon Kid, she and her little brother Jim were making a rainbow of Balloons in the sky, when suddenly Jim was swept away with the wind, and now Alice must find him. Alice also has a rival, Samm, who only appears in Vs. Play. All three characters live in Pencilvania.
- A character in WarioWare Gold named Lulu bears a heavy resemblance to Alice, specifically her design in the manual. She is occasionally portrayed flying with Balloons, such as in her character trailer, which also includes a cameo of a Balloon Bird.
- The design of Alice used on the North American and European box art of Balloon Kid was created by Tim Girvin Design, Inc., which similarly handled most North American Nintendo box art of the era.
|Vs. Balloon Fight / Balloon Fight (NES)||Balloon Fighter|
|Balloon Fight (G&W)||Balloon Man|
|Balloon Kid / Balloon Fight GB||Alice - Samm|
|Tingle's Balloon Fight DS||Tingle - Ankle - Knuckle - David Jr.|
|Balloon Trip Breeze||Miis|