In most depictions, including the in-game sprite, the Balloon Kid manual, and all promotional art for Balloon Fight GB, Alice is a young girl with brown hair who wears a white shirt and a red overall dress. She carries two red Balloons and has a large red bow in her hair. However, on the box art for Balloon Kid, she wears a red shirt and blue skirt, and has pigtails tied with two yellow bows with black polka dots.
In Balloon Kid, she and her little brother Jim were making a rainbow of Balloons in the sky, when suddenly Jim was swept away with the wind, and now Alice must find him. Alice also has a rival, Samm, who only appears in Vs. Play. All three characters live in Pencilvania.
- A character in WarioWare Gold named Lulu bears a heavy resemblance to Alice, specifically her design in the manual. She is occasionally portrayed flying with Balloons, such as in her character trailer, which also includes a cameo of a Balloon Bird.
|Vs. Balloon Fight / Balloon Fight (NES)||Balloon Fighter|
|Balloon Fight (G&W)||Balloon Man|
|Balloon Kid / Balloon Fight GB||Alice - Samm|
|Tingle's Balloon Fight DS||Tingle - Ankle - Knuckle - David Jr.|
|Balloon Trip Breeze||Miis|